Inkoopbeurs showUP richt zich op woon- en cadeauwinkels, concept stores, webshops, warenhuizen en museumwinkels. Ook stylisten, pers en bloggers zijn welkom om inspiratie op te komen doen bij de 350 deelnemende merken, in de Trend Zone, Super Store of tijdens een lezing van trendwatchers als Jan Agelink van Buro Jantrendman of Hilde Francq van Francq Colors.
 
Instagram takeover showUP
Tijdens de wintereditie van 4 februari deed ik verslag van het reilen en zeilen op de beursvloer, middels een takeover van het showUP instagram account. Live deelde ik mijn bevindingen, ontdekkingen, ontmoetingen met standhouders, kondigde ik lezingen aan en signaleerde ik trends via Instagram stories en posts. De Engelstalige stories van mijn takeover vind je terug tussen de highlights van het showUP instagram account, genaamd 'day 1 takeover'. De posts staan hieronder.

"De Instagram take over was erg geslaagd. De perfecte tone of voice, leuke filmpjes, we zijn er erg blij mee!" aldus showUP co-owner Gerbrand van Nijendaal.

Kan jouw merk, beurs of evenement ook wat extra handen en ogen óf een andere invalshoek op Instagram gebruiken? Zoek jij iemand die zowel kan fotograferen, als foutloos Nederlands en Engels schrijft? Die daarbij ook de juiste hashtags, handles en geolocatie gebruikt om jouw bereik te vergroten? En er ook aan denkt om een powerbank mee te nemen? Mail mij dan even op info@jolinevandenoever.com om de mogelijkheden van een Instagram Takeover te bespreken.

 

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Hi! 👋🏻 I’m @jolinevdo and taking over the ShowUp instagram account today to take you with me on the fair. See what I see & discover trends with me! First up: the head vase! Spotted at @kitschkitchen, @ricedk and @kleveringcollection 👀 #headvase #kitschkitschen #ricedk #showup19 #showup #designtrends #dutchdesign

A post shared by showUP (@showupevent) on Feb 3, 2019 at 3:09am PST

 

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ListenUP! @jantrendman curated the trend zone and will be speaking at 13.00 today AND tomorrow. Pictured: Baptiste Labat’s take on the classic Thonet chair. Come and see his ‘virtual stew’ and many more cutting edge design items after listening to Jan! #listenup #showup19 #trendzone #baptistelabat #dutchdesigngraduate #thonetchair #virtualstew

A post shared by showUP (@showupevent) on Feb 3, 2019 at 3:26am PST

 

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UPcycle // Zero Waste - A.76 ♻️ Have you spotted @oomjanlampenvanmeccano already? Made out of meccano, an old construction toy system. Have you ever played with it back in the days? #showup19 #oomjanlampenvanmeccano #showup #meccano #oomjan #meccanolamp

A post shared by showUP (@showupevent) on Feb 3, 2019 at 5:31am PST

 

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Is it just me (hi! it’s @jolinevdo taking over today) or is The Store getting cooler and cooler every season? Can we get a round of applause for the ShowUP decoration team please?? 👏🏻👏🏻 #showup19 #superstore #supersuper #anneclairepetit #designsupermarket #showup #knittedvegetables #superfresh

A post shared by showUP (@showupevent) on Feb 3, 2019 at 9:03am PST

 

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Protest, inclusivity and empowerment: big subjects in the (design) world and translated into simple and cheeky hand gestures. From left to right: ‘Fckvase’ by @werkwaardig, ‘girlpower’ vase by @doiydesign, ‘fcuk’ candle by @candlehand and ‘pinky swear’ pepper & salt mills by @doiydesign 🙌🏻 #showup19 #trendspotting #werkwaardig #fckvase #doiydesign #candlehand #fcukcandle #girlpower #pinkypromise #pinkyswear #inclusivity #socialdesign #showup

A post shared by showUP (@showupevent) on Feb 3, 2019 at 10:02am PST

 

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CLOSING THE BOOK - what an honour to takeover the instagram of my favourite Dutch home & gifts fair today! It was impossible to show you everything, all the more reason to visit tomorrow at 10.00 and see for yourself! Hope you liked it and if you want to stay in touch: follow me at @jolinevdo. Last brand I would like to put in the spotlight, within the context of ‘reduce, reuse, recycle, rebeauty’ (from the trend talk by @jantrendman), is @aboutblanks: notebooks with vintage book covers, how lovely..! 📓🖤 #showup19 #aboutblanks #notebooklove #showup #vintagenotebook #oldbookcovers

A post shared by showUP (@showupevent) on Feb 3, 2019 at 12:02pm PST